Every day, Henderson business owners scroll through online listings and social media posts, searching for the perfect rental property. Does your commercial property show up? If not, you're missing the chance to generate income!
Here are a few property marketing and advertising strategies you can use to stand out online. With these tips, you can simplify attracting tenants without stress.
Upgrade your real estate marketing strategy and get ahead of the competition today!
Create Virtual Tours
About 63% of realtors use social media to promote listings. In fact, 46% of realtors agree social media is the best tool for generating quality leads. It's more powerful than MLS!
About 38% of new real estate clients come from social media.
Instead of posting dull still images, get creative. Try sharing:
- Instagram photo carousels
- TikTok videos
- 3D virtual tours
- Video walkthrough tours
- YouTube drone videos of the neighborhood
Video marketing and virtual tours became more popular during the pandemic. Video content is easy to consume and engaging. It can help generate appeal and make a strong first impression on potential tenants.
Creating 3D walkthrough tours can save you valuable time. You won't have to schedule constant tours in person. If renters like what they see, serious tenants can schedule a walk-through in person.
Use SEO
Almost 70% of all activity online starts with a search engine. Search engine optimization (SEO) can help your real estate marketing content rank higher on search engines. When someone searches for a commercial property in Henderson, your listing could appear.
Ranking at the top of a search page will help you generate visibility and brand awareness. If you're new to property investing, you need to gain visibility!
Optimize content using relevant keywords. The primary keyword should appear in the:
- Page title
- Header
- Opening and closing paragraphs
- Body text
- Image alt text and file name
- URL
Optimizing images and videos will help you appear for additional searches.
Showcase Testimonials
Positive testimonials can help you generate credibility. After reading testimonials, potential tenants may feel more inclined to trust you.
Share testimonials from recent tenants on social media or in irresistible real estate listing descriptions.
Run Targeted Ad Campaigns
Use Google Ads and Facebook Ads to create targeted ad campaigns. These platforms allow you to create text and display ads. Your ads will appear on social media platforms, other websites, or search engine result pages.
Create eye-catching imagery ads using professional photos of the property. You can even create video ads to stand out online.
Use Google Ads to create remarketing ads. These ads will appear in front of people who previously visited the listing. You'll get a second chance to convert them into a lead.
Effective Property Marketing and Advertising
A strong property marketing and advertising strategy can help you avoid vacancies. Use these tips to get started. Otherwise, hire a property manager and leverage their expertise.
Want to use real estate marketing strategies that work? PMI Henderson, Tayjen, Inc. Broker provides professional property management and real estate brokerage services. We have over 20 years of experience helping clients like you!
Contact us to discover how our marketing services can help you find tenants.
